Last week I registered my first ever company in the UK – hurrah and huzzah! (That’s not the company name, just the sound of me celebrating). The hardest and most time-consuming part of this operation was coming up with a name. I wanted the root of my company name to fulfil the following deceptively tricky requirements:
- It must be unregistered at Companies House in any variation – not only should there be no “XYZ Ltd”, but also no “XYZ Accounting”, “XYZ Blinds”, etc.
- The .com domain name must be available
- It should be short – ideally one word, so nothing like “Blue Sky Software Consulting”
- It should sound good to my ears (I’m going to have to live with it for a while, after all)
Initially I did the same thing most people probably do and tried to rely on my own unprompted creativity. “How hard can it be?”, I thought. “Come to me, company naming muse, I have cakes and PlayStation…”.
Techs-n-Effect 